Website Aanmelden
Image default

What is a Featured Snippet and How to Get Them: An In-Depth Guide for Website Owners

If you own a website or business, you’ve likely heard the term “Featured Snippet” before. But what is it exactly? And how can you make sure your website has one? In this blog post, we’ll answer those questions and more. We’ll break down the meaning of Featured Snippets and How to Get Them, explain how they work, and give you tips on how to optimize your content to achieve this coveted spot on Google search results.

First things first – what exctly is a Featured Snippet?

Simply put, it’s a piece of content from a website that Google finds valuable enough to display directly on their search results page. Featured snippets appear on the top of the page before the standard organic results and often consist of a brief summary of information that directly answers the user’s query. They’re often referred to as “position zero” because they’re even above the top-ranking result.

So how does Google determine which website deserves a Featured Snippet?

There isn’t a surefire formula, but they’re typically awarded to websites that have content directly related to the user’s query and are structured in a way that make them easy to read and understand. This means that concise answers and bullet points are more likely to be featured than long-form articles.

To optimize your content for Featured Snippets, there are three key pillars to consider:

keyword research, content structure, and schema markup. Keyword research is the process of finding the most common and relevant search terms for your industry. You want your content to directly answer these queries in order to have a shot at Featured Snippets. Content structure refers to the way your content is organized and formatted, and should focus on making it as clear and concise as possible. Lastly, schema markup is a type of metadata that can be added to your website’s code that helps search engines understand the content on your site.

Why invest in a Featured Snippet?

Well, for one, it’s a guaranteed spot at the top of the search results page – something that’s hard to achieve even with strong SEO tactics. Additionally, Featured Snippets can increase your website’s visibility and click-through rate, as users are more likely to click on a direct answer rather than scrolling through standard results. It can also establish your website as an authority in your industry, as Google is essentially endorsing your content as the best and most valuable source of information on the topic.


In summary, Featured Snippets and How to Get Them should be on every website owner’s radar as a valuable way to increase online visibility and establish authority. By optimizing your content for keyword research, content structure, and schema markup, you increase your chances of being featured by Google. And the rewards are worth it – a spot above the traditional search results, higher click-through rates, and a boost in credibility. So what are you waiting for? Start implementing these tips today and watch your website rise to the top.

Most frequently asked questions:

1. How do I know if my website has a Featured Snippet?
You can search for your website’s keywords on Google and see if your content appears in the Featured Snippet spot.
2. Can any website achieve a Featured Snippet?
In theory, yes – as long as your content is relevant and valuable to the user’s query.
3. Can you pay to have your website featured in a snippet?
No, Featured Snippets are awarded based on the quality and relevance of your content – not through monetary means.